It’s obvious that 
social media is with us for the foreseeable future. Small businesses who use social media sites effectively can promote themselves in powerful ways. The most effective start is with a Facebook business page.
Here are six reasons to create a business Facebook page today.
1 – Facebook Enhances Your Search Engine Optimization
A business Facebook page is an effective in directing traffic to your website. Posts, links, and other activity from your Facebook page will also give you a search engine ranking boost when they are indexed by search engines. The speed of social media and additional weight search engines place on social media, a Facebook page with rich content, relevant to your business will boost your search engine rankings.
2 – Your Competition Already Has a Facebook Presence.
If your business does not have a presence on social media and your competition does, this will lose you business, particularly when your competition are doing it well.
3 – Your Business is in Front of your Prospects and Customers every day.
There are more than 1.28 billion daily active Facebook users; many consumers are using Facebook to find products and services. Facebook and social media make it easy for prospects to find you. These prospects are then more likely to remember your business and share.
Once a Facebook user has ‘liked’ or followed your page, your status updates, shared links and videos will show in your fans’ feeds.
Your Facebook business page will be a powerful way to expand your reach and increase recognition of your business.
4 – You Will Learn More About Your Prospects and Customers.
A Facebook business page allows you talk directly to your prospects and customers, and to receive direct feedback from them. This will be your ongoing focus group. These fans have connected with you because want to learn more about your company. While they expect to receive useful information from you, you will also be collecting useful information from them. Facebook have awesome tools to help you maximize the effectiveness of your page: for example, Facebook Insights provide useful information about your audience’s interaction with your page. As a segment of your target market, your Facebook fans tell you about what they want from their interaction, comments, and feedback.
5 – Facebook Pages “Personalize” Your Business.
Genuine communication is one of the keys of social media, and a business Facebook page anchors a personality to your business. Although your Facebook page will be the front door of your company, you will also show the human side of your business through personal conversations and revelations.
Even when you automate some of your social media, you you should include personal interaction to create richer, more “human” relationships.
6 – You Will build a Community
Facebook pages are great for having fans provide reviews, opinion and offer feedback. You build a community in several ways, including:
– Posting material relevant to your audience
– Posting useful, relevant and interesting links
– Asking fans for comments
– Creating contests and promotions
– Offering incentives for activity on your page
When your business Facebook page successfully brings people together, you will develop a loyal following that will grow continuously, and bring you more business.